The Only Sales and Marketing Conference Designed Specifically for Building Materials Companies

Find Out How to Grow Your Sales to Architects, Builders, Contractors, Distributors, Dealers and More

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October 22nd and 23rd, 2019

Boulder, Colorado

Brought to you by
Mark Mitchell,
leading marketing and sales
consultant for building
materials companies

Why you need to attend?

This Event is Unique Because

This event is perfect for

What past attendees are saying?

I went home with plenty of great ideas I could implement immediately. What I liked most about the workshop was the way the information was presented. And the real world comparisons made it even more understandable. Your understanding of the issues and possible solutions faced by material suppliers and their customers was very obvious. You know your stuff!

Michael Kennaw

Vice President Sales & Marketing, Fox Blocks

A refreshingly pragmatic seminar. We left with copious notes as well as the people to speak to trigger the next steps. If you’re looking for Blue Sky stuff, go take a nice hike. This seminar is a deep dive that will leave you clearing your schedule to make some immediate improvements to your business.

Regis Verliefde

CEO, Warmup, Inc

The Hot Seat

Your Opportunity for Personalized Feedback

On the final afternoon, you can volunteer to sit in the Hot Seat. Mark and the other presenters offer a no holds barred critique of your current sales and marketing in front of everyone. It has become one of the most popular sessions.

If you’d like the critique but aren’t ready to sit in the Hot Seat, we can offer the same feedback individually.

You’ll get personalized recommendations for your company, to help you grow your sales and improve your marketing– including immediate steps you can implement right away.

You can also bring your toughest problem and we’ll give you recommended solutions. Or you can have us review a specific issue like your new website, trade show plans or customer sales presentation.

If you struggle to get management approval for new marketing strategies, we can show you how get management to support your efforts..

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6:00pm - 8:30pm | Welcome Reception
  • Meet the other attendees and speakers
8:30am - 9:30am | Introduction
  • How to get the most out of the Whizard Summit
  • Understanding why your sales aren’t growing faster
  • The biggest changes in building materials sales and marketing - and how those shifts affect you
9:30am - 10:15am | How building materials are sold today
  • How the buying decisions for your product are changing
  • What changes you need to make to grow your business
  • The most effective ways to deliver your message and persuade your customers
10:15am - 10:30am | Break
10:30am - 11:15am | The Changing Customer
  • How are the needs of your customer's changing?
  • A more effective way to sell - Architects, Builders, Contractors, Distributors, Dealers, Big Boxes and Facilities Managers
11:15am - noon | Sales Success
  • How you can stop selling products and start selling success
  • How marketing can support your sales team
  • Business development vs. account management
  • How companies are changing their sales teams for better performance
Noon - 1pm | Networking Lunch
1:30pm - 2:30pm | Digital Marketing
  • Why online is the new battleground for building materials manufacturers and how to win
  • Making smart use of CRM, marketing automation, and other essential tools
  • Data-based (measurable) methods for growing your sales
2:30pm - 2:45pm | Break
2:45pm - 3:30pm | The Role of Traditional Marketing
  • How to make the most of traditional sales and marketing tools
  • Your best strategies for making trade shows pay off for your company
  • Understanding the new role of print materials like literature, samples, and presentations
3:30pm - 4:15pm | Selling direct and online
  • Where direct sales are happening and how they are affecting the your customers
  • What direct customers really want - it's not lower costs
  • How to help your customers grow their online sales of your products
4:15pm - 5pm | Using technology to gain and keep specs
  • How to use technologies such as BIM to gain more specs and to keep the specs
6:30pm - 8:30pm | Networking Dinner
8:30am - 10:00am | Be the Online Leader
  • How to get found online when customers search for information
  • Get ranked higher, dominate search, and build relationships using content marketing
  • The changing role of social media in the building materials manufacturing industry
10:00am - 10:15am | Networking Break
10:15am - 11:15am | Turning Website Visitors into Customers
  • Volunteer to be on the hot seat, and get an honest and direct review of your current sales and marketing strategies
  • Find out what you’re doing right – and what opportunities you might be missing
11:15am - 12:00pm | Personalized Hot Seat Reviews
  • Figuring out where your company needs to start
  • Planning for long-term revenue growth
12:00pm - 1:00pm | Catered Network Lunch
1:00pm - 4:30pm | Sales and Marketing Action Plans
  • Using smart calls to action to entice visitors to take the next steps
  • Building relationships with smarter email marketing
  • How to turn trade show leads into customers
4:30pm | Departure

Your Host, Mark Mitchell

Mark Mitchell is a sales and marketing consultant who helps building materials companies grow their sales faster and more effectively.

He is the author of Building Materials Channel Marketing, which has been become the must-read textbook for serious building materials sales and marketing professionals.

Mark does the detective work to figure out what his client’s REAL problems are, then he figures out the smartest ways of solving those issues. Most companies don’t actually need "better marketing" - they need to figure out how to sell more effectively to their existing channels. Mark helps them do that while maximizing his clients’ marketing budgets.

The Venue: The Hotel Boulderado

The historic Hotel Boulderado has been an iconic part of Boulder’s downtown area since it opened its doors in 1909. The Boulderado is on the National Register of Historic Places and the Historic Hotels of America (of the National Trust for Historic Preservation).

Summit attendees will enjoy the Boulderado’s stunning lobby, as well as sweeping views of Downtown Boulder, the Rocky Mountain foothills, and the Boulder Flatirons. The hotel is located in the heart of downtown Boulder, just one block away from the popular Pearl Street Mall.

Past Attendees Include:

ABC Supply - Alexandria Moulding - Allura - Armacost Lighting - Barricade - Basalite - Basco - BASF - Bestbath - Bradley Corporation - BuildBlock - Centennial Woods - ClarkDietrich - Columbia Forest Products - CornellCookson - Denver Hardwood - Dorken Systems - DuPont - Elementia - Elmwood Reclaimed Timber - Environmental StoneWorks - Excel Dryer - Feeney - Fi-Foil - Fiberon - FlexStone - Fox Blocks - General Coatings - Grace Construction - Gripset - Huber Engineered Woods - Icynene - Interstate Brick - Isaiah Industries - Kingspan - Kolbe - Louisiana Pacific - Malarkey Roofing - Metrie - Nuform - ODL - Palight Trimboard - Palram - Perma R Products - Porcelanosa - PROSOCO - Quality Edge - Rmax - Schluter Systems - Sloan Valve - Smoke Guard - Stanley Black & Decker - STARC Systems - StructShare - Sunrise Windows - Tapco - Tremco - Trim-Tex - Weyerhaeuser- Woodfold
Photo of Mark Mitchel registration

Registration Includes:

  • Two days of presentations, workshops, and hot seat sessions to help you grow your sales

  • Customized advice for your company, from leading experts in building materials sales and marketing

  • Copies of all presentations to share with others at your company

  • Plenty of opportunities to network with other attendees

  • Full access to Mark Mitchell and the other speakers, for individual questions

  • Daily Lunch

  • Informal group dinner on Tuesday night

The Clock is Ticking

We only allow one company per industry, and every year we have to turn people away. Lock in ryour spot today!

2-day ticket

october 22 - 23, 2019



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Frequently Asked Questions

When I come back to the office with new marketing ideas, my manager always nixes my plans. Can you help me get approval from my management team?

During the conference, we’ll help you figure out the top three short-term actions you can take on your own when you get back from the event. These will be small steps you can implement without having to have big conversations with upper management.

When you do this initial work and get results, you’ll be able to show your boss what you can accomplish with your new strategies. Once you impress your managers with your results, they will usually give you more flexibility and freedom.

Still need help getting agreement? Let us know during your hot seat, and we’ll help you figure out the best ways to position your argument so you can persuade even the toughest, most inflexible manager.

I’m way too busy to take two days off to attend a conference. What should I do?

There are two kinds of people: People who do things, and people who do the right things.

Don’t get so focused on being busy that you end up wasting time or repeating the same mistakes over and over again.

When people focus on doing the right things, their bosses regularly ask them, “What do YOU think we should do?” These folks get paid more. They’re harder to replace. And when they do want to change jobs, they have an easier time finding a new role that is a great fit.

It’s worth taking a couple of days out of your busy schedule, to invest in your own future.

Will I get access to Mark and the other speakers? Or will they disappear right after they’ve given their presentations?

The speakers will be available during the entire conference (including the kick-off networking session, the night before the conference starts) so you’ll get plenty of chances to ask questions and get advice.

If you still have questions after the event, you can also call or email Mark.

Do I get a discount for registering additional team members?

Yes! We offer a $200 discount for each additional team member (and extra discounts when you bring 5 or more people). Contact us to get the discount codes you’ll need.

When multiple team members attend, they can learn things and hear recommendations together, then jointly decide how to implement them when they’re back at their desks. The new strategies will get more support and agreement at the office when more than one team member advocates for implementation.