It's the only conference exclusively
for building materials companies.
You can attend other events that teach marketing strategies, but you won’t get information that is specific to our industry. At the Whizard Summit, all guest experts specialize in working with building materials companies.
Your customers and their needs are changing.
Are you calling on the right person? The reasons why they will buy from you are changing? Has your sales message kept up? Are you using the most effective means to reach them? We will challenge your thinking.
You’ll get actionable strategies you can use right away.
Tired of marketing conferences where you come home with 20 pages of notes and no action plan? This conference isn't like that. You’ll come out of the event with a clear, prioritized written plan that includes your top 3 strategies so you can spring into action when you get back to your desk.
Vice Presidents of
Sales or Marketing.
Newer team members who want to get up to speed quickly.
Dealers, distributors or reps who want to up their game.
Experienced sales and marketing professionals.
I went home with plenty of great ideas I could implement immediately. What I liked most about the workshop was the way the information was presented. And the real world comparisons made it even more understandable. Your understanding of the issues and possible solutions faced by material suppliers and their customers was very obvious. You know your stuff!
Vice President Sales & Marketing, Fox Blocks
A refreshingly pragmatic seminar. We left with copious notes as well as the people to speak to trigger the next steps. If you’re looking for Blue Sky stuff, go take a nice hike. This seminar is a deep dive that will leave you clearing your schedule to make some immediate improvements to your business.
CEO, Warmup, Inc
On the final afternoon, you can volunteer to sit in the Hot Seat. Mark and the other presenters offer a no holds barred critique of your current sales and marketing in front of everyone. It has become one of the most popular sessions.
If you’d like the critique but aren’t ready to sit in the Hot Seat, we can offer the same feedback individually.
You’ll get personalized recommendations for your company, to help you grow your sales and improve your marketing– including immediate steps you can implement right away.
You can also bring your toughest problem and we’ll give you recommended solutions. Or you can have us review a specific issue like your new website, trade show plans or customer sales presentation.
If you struggle to get management approval for new marketing strategies, we can show you how get management to support your efforts..Workshop Registration & Live Stream Live Stream Registration
Mark Mitchell is a sales and marketing consultant who helps building materials companies grow their sales faster and more effectively.
He is the author of Building Materials Channel Marketing, which has been become the must-read textbook for serious building materials sales and marketing professionals.
Mark does the detective work to figure out what his client’s REAL problems are, then he figures out the smartest ways of solving those issues. Most companies don’t actually need "better marketing" - they need to figure out how to sell more effectively to their existing channels. Mark helps them do that while maximizing his clients’ marketing budgets.
The historic Hotel Boulderado has been an iconic part of Boulder’s downtown area since it opened its doors in 1909. The Boulderado is on the National Register of Historic Places and the Historic Hotels of America (of the National Trust for Historic Preservation).
Summit attendees will enjoy the Boulderado’s stunning lobby, as well as sweeping views of Downtown Boulder, the Rocky Mountain foothills, and the Boulder Flatirons. The hotel is located in the heart of downtown Boulder, just one block away from the popular Pearl Street Mall.
Two days of presentations, workshops, and hot seat sessions to help you grow your sales
Access to the Live Stream for anyone from your company
Customized advice for your company, from leading experts in building materials sales and marketing
Copies of all presentations to share with others at your company
Plenty of opportunities to network with other attendees
Full access to Mark Mitchell and the other speakers, for individual questions
During the conference, we’ll help you figure out the top three short-term actions you can take on your own when you get back from the event. These will be small steps you can implement without having to have big conversations with upper management.
When you do this initial work and get results, you’ll be able to show your boss what you can accomplish with your new strategies. Once you impress your managers with your results, they will usually give you more flexibility and freedom.
Still need help getting agreement? Let us know during your hot seat, and we’ll help you figure out the best ways to position your argument so you can persuade even the toughest, most inflexible manager.
There are two kinds of people: People who do things, and people who do the right things.
Don’t get so focused on being busy that you end up wasting time or repeating the same mistakes over and over again.
When people focus on doing the right things, their bosses regularly ask them, “What do YOU think we should do?” These folks get paid more. They’re harder to replace. And when they do want to change jobs, they have an easier time finding a new role that is a great fit.
It’s worth taking a couple of days out of your busy schedule, to invest in your own future.
The speakers will be available during the entire conference (including the kick-off networking session, the night before the conference starts) so you’ll get plenty of chances to ask questions and get advice.
If you still have questions after the event, you can also call or email Mark.
Yes! We offer a $200 discount for each additional team member (and extra discounts when you bring 5 or more people). Contact us to get the discount codes you’ll need.
When multiple team members attend, they can learn things and hear recommendations together, then jointly decide how to implement them when they’re back at their desks. The new strategies will get more support and agreement at the office when more than one team member advocates for implementation.