Whizard Summit Sales and Marketing Workshop

Also available via live stream

Workshop Registration & Live Stream Live Stream Registration

April 20th and 21st, 2020

Boulder, Colorado

Brought to you by
Mark Mitchell,
leading marketing and sales
consultant for building
materials companies

Why you need to attend?

This Event is Unique Because

This event is perfect for

What past attendees are saying?

I went home with plenty of great ideas I could implement immediately. What I liked most about the workshop was the way the information was presented. And the real world comparisons made it even more understandable. Your understanding of the issues and possible solutions faced by material suppliers and their customers was very obvious. You know your stuff!

Michael Kennaw

Vice President Sales & Marketing, Fox Blocks

A refreshingly pragmatic seminar. We left with copious notes as well as the people to speak to trigger the next steps. If you’re looking for Blue Sky stuff, go take a nice hike. This seminar is a deep dive that will leave you clearing your schedule to make some immediate improvements to your business.

Regis Verliefde

CEO, Warmup, Inc

The Hot Seat

Your Opportunity for Personalized Feedback

On the final afternoon, you can volunteer to sit in the Hot Seat. Mark and the other presenters offer a no holds barred critique of your current sales and marketing in front of everyone. It has become one of the most popular sessions.

If you’d like the critique but aren’t ready to sit in the Hot Seat, we can offer the same feedback individually.

You’ll get personalized recommendations for your company, to help you grow your sales and improve your marketing– including immediate steps you can implement right away.

You can also bring your toughest problem and we’ll give you recommended solutions. Or you can have us review a specific issue like your new website, trade show plans or customer sales presentation.

If you struggle to get management approval for new marketing strategies, we can show you how get management to support your efforts..

Workshop Registration & Live Stream Live Stream Registration


6:00pm - 8:30pm | Welcome Reception
  • Meet the other attendees and speakers
8:30am - 9:30am | Introduction
  • Introductions
  • Your new strategies for growth
  • Changes you can make today
9:30am - 10:15am | What Your Customers Want From You Today
  • Make your customer the hero
  • Be the leader even if you're not the biggest
  • The missing part of your sales message
10:15am - 10:30am | Break
10:30am - 11:15am | Why You Need To Be The Online Leader And How To Do It For Less
  • Who is online and how to sell them
  • Three simple website improvements
  • Most effective ways to use email
11:15am - noon | How Your View of Your Customers is Hurting Your Sales
  • A more effective way to view customers
  • How to talk so that they will listen
  • Build stronger relationships
  • How companies are changing their sales teams for better performance
Noon - 1pm | Networking Lunch
1:00pm - 1:45pm | What the Growth of Offsite Construction Means to You
  • How and why offsite is growing
  • How to sell the new offsite customers
  • Offsite lessons that can grow your onsite business
1:45pm - 2:30pm | What's Wrong With Your CRM and How to Fix It
  • The biggest CRM mistakes that companies make
  • Make your CRM work for you
  • Get your sales team to love CRM
2:45pm - 3:30pm | How You Are Losing Sales to BIM
  • Why BIM is so important
  • What most companies get wrong about BIM
  • How BIM can get you more specs and keep them
3:30pm - 4:15pm | Selling the High End Building Customer
  • Who is the High End customer
  • What they want in a premium product
  • How to reach and sell them
4:15pm - 5pm | Building Materials Sales Online
  • Who is selling your products online
  • The risks and rewards of online
  • How to benefit from the growth of online sales
6:30pm - 8:30pm | Dinner on Your Own
8:00am - 9:15am | How Your Website is Costing You Sales
  • What building materials customers want from your website
  • The three biggest website mistakes and how to fix them
  • Turn website visitors into customers
9:15am - 10:00am | The Social Media for Building Materials - LinkedIn
  • How architects, builders, contractors, dealers, & distributors are using LinkedIn
  • Improve the productivity of your sales team
  • Build stronger customer relationships
10:00am - 10:15am | Networking Break
10:15am - 11:15am | Stop Wasting Money on Ads and SEO
  • How content outperforms ads and lowers costs
  • Important subjects most companies ignore
  • Using content to grow your business
11:15am - 12:00pm | Action Plan Review
  • Your Top 3 Short Team Actions
  • Your Top 3 Long Team Actions
  • How to overcome resistance to change
12:00pm - 1:00pm | Networking Lunch
1:00pm - 5:00pm | Hot Seat Reviews
  • We put companies who volunteer on hot seats as our experts dissect your sales and marketing and recommend improvements
5:00pm | Departure

Your Host, Mark Mitchell

Mark Mitchell is a sales and marketing consultant who helps building materials companies grow their sales faster and more effectively.

He is the author of Building Materials Channel Marketing, which has been become the must-read textbook for serious building materials sales and marketing professionals.

Mark does the detective work to figure out what his client’s REAL problems are, then he figures out the smartest ways of solving those issues. Most companies don’t actually need "better marketing" - they need to figure out how to sell more effectively to their existing channels. Mark helps them do that while maximizing his clients’ marketing budgets.

The Venue: The Hotel Boulderado

The historic Hotel Boulderado has been an iconic part of Boulder’s downtown area since it opened its doors in 1909. The Boulderado is on the National Register of Historic Places and the Historic Hotels of America (of the National Trust for Historic Preservation).

Summit attendees will enjoy the Boulderado’s stunning lobby, as well as sweeping views of Downtown Boulder, the Rocky Mountain foothills, and the Boulder Flatirons. The hotel is located in the heart of downtown Boulder, just one block away from the popular Pearl Street Mall.

Past Attendees Include:

ABC Supply – AGS Stainless - Airlite Plastics - Alexandria Moulding - Allura - American Porch – Amvic - Armacost Lighting – Atlas -Barricade - Basalite - Basco - BASF – Belco - Benton Metal Depot - Bestbath - Bradley Corporation - BuildBlock - CBD Marketing - Cameron Ashley - Centennial Woods - ClarkDietrich - Columbia Forest Products - CornellCookson - Creative Mines - Denver Hardwood - Dorken Systems – Dryvit- Dunbarton - DuPont – Easy Arch – Eco-Systems - Elementia - Elmwood Reclaimed Timber – Entekra - Environmental StoneWorks - Excel Dryer - Feeney - Fi-Foil - Fiberon - FlexStone - Fox Blocks - GAF - General Coatings - Grace Construction - Gripset - H B Fuller – Hanley Wood - Hubbardton Forge - Huber Engineered Woods – Hurd Windows - Icynene - Interstate Brick – Interwrap - Isaiah Industries - Kingspan - Kolbe - Louisiana Pacific - Major Industires – Makro - Malarkey Roofing – Masonite – Mega Supply Pro - Metrie - Modern Curved – Mortar Net – Nanawall - Nichiha - Nuform - ODL - Palight Trimboard - Palram - Perfect Shutters - Perma R Products – Plideck - Polyguard - Porcelanosa - Promenaid PROSOCO - Quality Edge - Rmax - Rollex - Rudd - Saniflow - Schluter Systems – Shakertown - Sloan Valve - Smoke Guard - SR Roofing - Stanley Black & Decker - STARC Systems - StructShare - Structureworks - Sunrise Windows – Sustainable Flooring - Tamlyn -Tapco - Tremco - Trim-Tex – TRUEGRID – Tudelu - Uponor – Versatex - Warmup - Weyerhaeuser- Woodfold
Photo of Mark Mitchel registration

Registration Includes:

  • Two days of presentations, workshops, and hot seat sessions to help you grow your sales

  • Access to the Live Stream for anyone from your company

  • Customized advice for your company, from leading experts in building materials sales and marketing

  • Copies of all presentations to share with others at your company

  • Plenty of opportunities to network with other attendees

  • Full access to Mark Mitchell and the other speakers, for individual questions

  • Daily Lunch

The Clock is Ticking

Every year we have to turn people away. Lock in your spot today!

Attend Workshop
with live stream access

April 20 - 21, 2020

Live Stream Access

April 20 - 21, 2020

Frequently Asked Questions

When I come back to the office with new marketing ideas, my manager always nixes my plans. Can you help me get approval from my management team?

During the conference, we’ll help you figure out the top three short-term actions you can take on your own when you get back from the event. These will be small steps you can implement without having to have big conversations with upper management.

When you do this initial work and get results, you’ll be able to show your boss what you can accomplish with your new strategies. Once you impress your managers with your results, they will usually give you more flexibility and freedom.

Still need help getting agreement? Let us know during your hot seat, and we’ll help you figure out the best ways to position your argument so you can persuade even the toughest, most inflexible manager.

I’m way too busy to take two days off to attend a conference. What should I do?

There are two kinds of people: People who do things, and people who do the right things.

Don’t get so focused on being busy that you end up wasting time or repeating the same mistakes over and over again.

When people focus on doing the right things, their bosses regularly ask them, “What do YOU think we should do?” These folks get paid more. They’re harder to replace. And when they do want to change jobs, they have an easier time finding a new role that is a great fit.

It’s worth taking a couple of days out of your busy schedule, to invest in your own future.

Will I get access to Mark and the other speakers? Or will they disappear right after they’ve given their presentations?

The speakers will be available during the entire conference (including the kick-off networking session, the night before the conference starts) so you’ll get plenty of chances to ask questions and get advice.

If you still have questions after the event, you can also call or email Mark.

Do I get a discount for registering additional team members?

Yes! We offer a $200 discount for each additional team member (and extra discounts when you bring 5 or more people). Contact us to get the discount codes you’ll need.

When multiple team members attend, they can learn things and hear recommendations together, then jointly decide how to implement them when they’re back at their desks. The new strategies will get more support and agreement at the office when more than one team member advocates for implementation.