About
About Channel & Spec
Channel & Spec writes independent notes on how building products are marketed through distributors, dealers, home centres, contractors and architects.
About this address
For about twelve years this address carried the website and blog of Whizard Strategy, a marketing consultancy for building materials companies. The site went offline, and later the address passed to new, unrelated owners. Channel & Spec is not the website of Whizard Strategy and has no tie to that firm or to anyone who worked for it. It reuses none of its texts, logos, photos or brand names for its own pages.
What you will not find here
No consulting, services, workshops, talks, books or products, no staff or author pages, no contact form and nothing to buy. The notes describe the industry in general terms.
Why each page ends with a Dutch guide to energy contracts
Insulation, heat pumps, home-centre aisles and specifications all lead, in a few true steps, to the gas and electricity a household buys under a supply contract. Each page follows that thread from its own subject and ends with the full Dutch guide of energiecontractafsluiten.com on choosing and signing an energy contract.